Tag: own music

17 Often Confused Branding Terms That All Musicians Should Understand

What's the difference between brand identity and brand image? How would you define positioning? What's a brand evangelist? As a musician marketing your own music, you'll be way ahead of the…
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Paid Music Downloads Are Declining… But Why?

Paid music downloads, the songs people pay for individually the way they do with CDs, have officially stopped their ascent. According to Nielsen SoundScan data, digital song sales dropped 2.3 percent…
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