How the ‘Average American’ Actually Consumes Media…

Survey conducted among 41,634 Americans spanning all age ranges by Jacobs Media, a Detroit-based media research and consulting firm specializing in radio, television, and new media (its mobile app company, jacapps develops applications for smartphones).

Some other details: Those that responded ‘yes’ to TV spend at least 1 hour a day watching; radio and podcasts are tracked across any delivery platform; satellite radio includes trial and paid subscribers.


















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